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US's reason for being is simple...

to break the plus-size fashion industry.

The US brand makes beautiful, quality, modern, elevated essentials for women size 10-28.
 

Tearing down existing barriers, doing so at democratic prices, and by turning away from fast fashion and all of its waste, inhumanity, and disastrous impact on the environment.
 

US brand use Universal Fit Liberty to shut down the size-bully living in the head of every woman who doesn’t see her true self in the mirror by giving her the leeway to change her body without penalty to her style, or her wallet.

 

Creating clothes that erase the style barrier between you and smaller-size peers.
 

US welcomes you to their showroom, giving you the peace and luxury of a one-on-one session with a stylist.

Expect stunning imagery and thoughtful editorial content.Now you can, and make it so, in every way US brand can.

Finally!

 

This curve-loving label is designed to go from work to play:

DB Tria Collection!

Universal Standard co-founders Alexandra Waldman and Polina Veksler show off their chic-style, size inclusive fashion.

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